Arvida Byström (SE)
Image: Arvida Byström, from the series Alone Online
Born 1991 in Stockholm, Sweden. Lives and works in Stockholm, Sweden and London, UK.
Swedish artist, Instagram influencer and role model of the digital native generation, Arvida Byström rose to mainstream fame for her brand collaborations and photographic work that celebrates femininity in all its forms, including visualising female body hair and the menstrual cycle—simultaneously drawing out the ire of toxic masculinity in the process. She has exposed this toxicity and how it takes on new forms through online culture, as well as combating the censorship of the body on social media platforms, most notably through the publication Pics Or It Didn’t Happen: Images Banned from Instagram (2017, Prestel) co-edited with artist Molly Soda and authored by Chris Kraus. Byström is also a member of The Ardorous, a collective of creative female professionals established by artist Petra Collins, and whose manifesto includes ending the destructive culture of a one-sided representation of women. She has presented work extensively throughout Europe, including exhibiting and performing at London’s Tate Modern and the Modern Art Museum in Stockholm, Sweden. Byström is represented by Gallery Steinsland Berliner, Stockholm.