Marketing Info
Congratulations on being a part of PHOTO 2024! Here you'll find tips to ensure you and your work are presented in the best possible light. Complete the Artist Marketing Info form when you're ready to go.
Artist Headshot
You’re in control of how you’d like to present yourself to the world. There’s no pressure to follow this format exactly, but having a clear headshot helps our team, members of the press, and the public put a face to a name.
Where it may appear:
- PHOTO 2024 Press Kit
- PR and media opportunities
Guidelines:
Visible face
No design elements overlaid
Square or portrait format preferred (minor cropping may occur to suit external media formats)

Good head shots.
Artist Press Shot
A press shot is an engaging photograph of an artist that aims to capture attention in a publicity context. Think an arts section feature in a newspaper or online article header image. They’re a quick and easy way of getting publicity of your work in the lead up to the festival – especially if you’re still in the process of making your work for PHOTO 2024.
Providing this is optional, but you’ll be more likely to get your work more attention if you do.
Where it may appear:
- PR and media opportunities
Guidelines:
Creative, intriguing, and attention grabbing image
Has a relationship to your work
Landscape format preferred (minor cropping may occur to suit external media formats)

Good press shots.
Artwork Hero Image
We know it’s difficult to reduce your practice to a single image, but if you only had one shot, one opportunity to show your work to the world, what would it be? We’ll work with you to decide the best hero image from your submission, but its best if you have a think about this first.
This image will the most prominent representation of your work and become shorthand for you and your practice.
Where it may appear:
- PHOTO 2024 Festival Program & Website
- PHOTO 2024 Print & Digital advertisements
- PR and media opportunities
Guidelines:
Is representative of your practice when seen standalone
Has impact and stands out when displayed among other images and text

Shortform Biography
Shortform Biography 1
Shortform Biography 2
Artist Statement
Artist statement 1
Artist statement 2